Melissa Lauer

Strategic marketing leader with expertise in content strategy, brand storytelling, and team leadership.

Hi, I'm Melissa!

I'm a marketing professional specializing in creative content creation and driving successful strategies. With over 15 years of digital content marketing experience, I've worn various hats – storyteller, collaborator, and results-getter.For me, content and marketing strategy involve the art of shaping narratives and weaving together ideas to create experiences that resonate with audiences. My commitment to this approach is evident whether working with a global team or having one-on-one brainstorming sessions.

About Me

Originally from the East Coast, I found my way to Los Angeles after graduating college. Since then, I've become accustomed to the (mostly) great weather, beautiful beaches, and diverse dining scene.In my downtime, I'm an outdoor enthusiast—exploring trails, embarking on road trips with our rescue dog, and enjoying everything California has to offer.

Skills Snapshot

  • Strategic Content Development

  • Audience Segmentation and Personas

  • Multi-Channel Content Distribution

  • Data-Driven Decision-Making

  • Team Leadership and Collaboration

  • Brand Voice Development

  • AI Marketing Strategies

Strategic Brand Partnerships

  • Sony

  • Cisco

  • Best Buy

  • Netflix

  • Starbucks

  • JPMorgan Chase

Connect with Me

Learn more about my professional highlights or send me an email.

Professional Summary

  • Leveraged years of digital experience, including serving as a Marketing Director for a SaaS company, to develop and execute comprehensive marketing strategies, with a focus on digital content creation and distribution.

  • Demonstrated adeptness in team management and fostering interdepartmental collaboration to drive successful marketing initiatives, including content-driven campaigns aimed at lead generation and customer engagement.

  • Applied project management skills, refined throughout diverse leadership roles, to oversee the end-to-end process of content creation, distribution, and performance tracking.

  • Employed a data-centric approach paired with creative innovation to analyze key metrics related to content performance and optimize strategies for heightened audience engagement and lead generation.

  • Utilized proficiency in CRM platforms to integrate content strategies with customer insights, driving effective content marketing campaigns that align with broader marketing objectives.

Personal Highlights

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