Melissa Lauer

Content & Search Strategist | Content, Search & AI Discovery

Hi, I'm Melissa!

I'm a content and search strategist who brings together audience insight, creativity, and business goals to build marketing strategies that drive growth. My work spans content, search, digital marketing, and brand, with a focus on turning audience needs and business objectives into clear, effective strategies.I enjoy connecting the dots between what people are looking for, what organizations need to achieve, and the ideas that can bring those things together. Whether collaborating with a global team or working one-on-one to develop an idea, I bring a strategic perspective, a creative mindset, and a focus on getting things done.

About Me

I grew up on the East Coast and landed in Los Angeles after college. I've been here ever since, appreciating the (mostly) great weather, beautiful beaches, and diverse dining scene.In my downtime, I'm usually outside, exploring trails, taking road trips with our rescue dog, or checking out new places to eat and visit.

Skills Snapshot

  • Content Strategy

  • SEO, AEO/GEO & Emerging Search

  • AI Discovery

  • Growth Strategy & Digital Marketing

  • Audience & Competitive Research

  • Marketing Performance & Analytics

  • Brand Messaging & Positioning

  • Cross-Functional & Team Leadership

Selected Brands and Clients

  • Sony

  • Cisco

  • Best Buy

  • Netflix

  • Starbucks

  • JPMorgan Chase

Connect with Me

Want to learn more about my experience or discuss a project?

Professional Summary

  • Bridges strategy and execution, moving from high-level marketing direction to the planning and coordination needed to bring initiatives to life.

  • Uses audience insights, search behavior, competitive research, and performance data to identify priorities and inform marketing decisions.

  • Leads cross-functional initiatives, bringing together creative, marketing, analytics, and other stakeholders to move complex projects forward.

  • Connects marketing activity to business outcomes, with experience contributing to revenue growth, customer acquisition, and marketing efficiency.

  • Oversees initiatives from planning through execution and measurement, using performance data to evaluate results and refine strategy.

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